The latest news on innovation, technology, culture, sustainability, and the ad industry.

The latest news on innovation, technology, culture, sustainability, and the ad industry.

The latest news on innovation, technology, culture, sustainability, and the ad industry.

• Campaign of the week

Nike is not new to epic soccer ads. 2010 World Cup’s Write the Future spot won every possible award. Now comes My Time is Now for the European championship coming up in August. The cornerstone is a three-minute video, opening on a soccer match between France and Holland, when the action is suddenly taken over by young players from The Chance, Nike’s scouting mission to find 100 potential soccer champions. The video is highly interactive and lets you go through “hidden tunnels” - click on different names as the video progresses to get a deeper look at some of the athletes and their inspirations. Exquisite.

• Runner Up I

Coke Columbia organized a live concert where the band was playing on a stage at an altitude of 50m. In order to bring the band down to earth, the audience had to literally “download” them by downloading the songs of the band.

• Runner Up II

Fashion retailer C&A introduced special hangers displaying the Facebook Likes each item has received in real time, and supporting consumers in their in-store purchase decisions.

The latest news on innovation, technology, culture, sustainability, and the ad industry.

Canadian paint brand CIL identified that since all paint chip names are categorically feminine, men are less engaged in the painting experience. Hense, CIL’s ‘Paint Chip Names for Men’ was born, a campaign inviting people to create their own ‘manly’ paint chip names by renaming existing paint chips. The macho names were integrated into the brand’s communications and products and managed to create a whole new conversation around the century year old brand and differentiate it in a commoditized industry.

• Runner Up I »

• Runner Up II »

• Campaign of the week »

Well maybe it wasn’t launched last week, but it did win gold at the New York Ad Festival and finalist at the Webby Awards last week. Based on the insight that dog owners look like their dogs, Pedigree andTBWA Australia created an iPhone and Facebook app that finds your perfect Dog-A-Like match from the live PetRescue database and lets you adopt them.

 

• Runner-up I »

Fruit Roll-Ups recognized Jeremy Lin’s social media savviness as well as his immense popularity, and decided to act on it. The General Mills brand created a Lin jersey made of Fruit Roll-Ups and sent it to the player\social media mogul. Unsurprisingly, Lin took a photo and posted it on his timeline. The result? Almost 100k likes and exposure to Lin’s 1.7m fans. And all for the cost of some Fruit Roll-Ups. Pretty smart.

• Runner-up II »

Dove Australia continues to support women’s self esteem in its messaging, and this time through innovative Facebook paid media. Do you know all those self-esteem-destroying side blurbs on Facebook that ask if your love handles are overexposed and the like? Dove’s Facebook app enables its consumers to replace these ads with positive feel-good messages. Great adaption of the same old strategy.

• Runner Up I »

Honda launches a great Pinterest campaign, urging top pinners to stop wasting their life already and get outside. The brand is offering these avid pinners $500 if they take a 24-hour Pinterest break, AKA Pintermission, to do the stuff they pin about and later share their Pintermission photos.

• Runner Up II »